In a real estate transaction, what does the seller’s agent primarily do?

The primary role of the seller's agent is to represent the interests of the seller throughout the real estate transaction. This includes understanding the seller's goals, pricing the property competitively, marketing the property effectively, and negotiating offers. The seller's agent advocates for the seller's needs, ensuring that they receive the best possible terms and price for their property.

In this capacity, the agent provides expertise on market trends, suggests improvements to enhance property value, and facilitates communications between the seller and prospective buyers. By focusing on the seller's interests, the agent works to protect their rights and investments, making sure that all aspects of the sale align with what the seller aims to achieve.