Who can legally use the phrase REALTOR®?

The phrase REALTOR® is a registered trademark that specifically designates members of the National Association of REALTORS® (NAR). This means that only individuals who have paid membership dues and adhere to the NAR's code of ethics can legally use this term to describe themselves. Membership in the NAR entails not just being a licensed real estate professional but also fulfilling certain standards and obligations set by the association.

This distinction is important as it provides consumers with a sense of assurance that REALTORS® are committed to maintaining a higher level of service and ethical practices within the real estate industry. Other licensed real estate professionals, brokers, or sales associates who are not members of the NAR cannot lawfully refer to themselves using this trademarked term, which reinforces the exclusivity and professional standards associated with being a REALTOR®.